The reason for this rant is that it occurred to me a couple days ago under basically Marketing 101 you have to know your audience and not offend it.

In the bud lite case their audience is not flat chested trans women floating around like a prepubescent wood nymph. And thus they took a big hit.

Truvada is an aids prevention drug. Their commercial is full of gay couples kissing and acting just like straight couples and even features a bit at the end where what I believe is known as a bear — a husky guy with a very hairy chest — being kissed on the lips by a younger thinner man. Now that may not be your cup of tea or mine, but they were playing to their audience. Most people reading this are probably not in the Truvada demographic but that’s okay. We weren’t going to buy it before or after the commercial. They potentially connected with their base and certainly didn’t offend them.